Platform
Related Doc:
package adwords
Returns the bid modifier for this proximity.
Returns the bid modifier for this proximity.
The bid modifier is a multiplier applied to bids which match this proximity. So, for instance, a bid modifier of 1.1 increases the bid to 110% of its original value, and changes a bid of $5.00 to a bid of $5.50.
The bid modifiers for all matching criteria are multiplied together to calculate the actual bid modification. A campaign with the following bid modifiers:
| Type | Value | Bid Modifier |
|---|---|---|
| Location | Laos | 1.3 |
| Ad Schedule | Saturday 6AM-10AM | 0.9 |
| Platform | Mobile | 1.1 |
1.3 * 0.9 * 1.1 = 1.287
, so a bid of $10 would get increased to $12.87 for clicks by Laotian smartphone users on Saturday mornings in the account timezone.For more information about bid modifiers, please see the AdWords Help Center article.
Returns the campaign to which this platform belongs.
Returns the type of this entity as a
String
, in this case,
"Platform"
.
Returns the type of this entity as a
String
, in this case,
"Platform"
.
Returns the ID of the platform.
Returns the ID of the platform.
Platform IDs are shared across campaigns. Specifically, desktop targets have ID 30000, mobile targets have ID 30001, and tablet targets have ID 30002. In order to uniquely identify a platform target, one must specify both its campaign ID and the platform ID.
Returns the name of this platform.
Returns the name of this platform.
This will be "Desktop" for desktop targets, "HighEndMobile" for mobile targets, or "Tablet" for tablet targets.
Returns stats for the specified custom date range.
Returns stats for the specified custom date range. Both parameters can be either an object containing year, month, and day fields, or an 8-digit string in
YYYYMMDD
form. For instance,
March 24th, 2013
is represented as either
{year: 2013, month: 3, day: 24}
or
"20130324"
. The date range is inclusive on both ends, so
forDateRange("20130324", "20130324")
defines a range of a single day.
Sets the bid modifier for this proximity.
Sets the bid modifier for this proximity.
The bid modifier is a multiplier applied to bids which match this proximity. So, for instance, a bid modifier of 1.1 increases the bid to 110% of its original value, and changes a bid of $5.00 to a bid of $5.50.
The bid modifiers for all matching criteria are multiplied together to calculate the actual bid modification. A campaign with the following bid modifiers:
| Type | Value | Bid Modifier |
|---|---|---|
| Location | Laos | 1.3 |
| Ad Schedule | Saturday 6AM-10AM | 0.9 |
| Platform | Mobile | 1.1 |
1.3 * 0.9 * 1.1 = 1.287
, so a bid of $10 would get increased to $12.87 for clicks by Laotian smartphone users on Saturday mornings in the account timezone.For more information about bid modifiers, please see the AdWords Help Center article.
For proximities, acceptable bid modifiers are in the range 0.1 to 10.
Returns nothing.
Represents an AdWords device target (either desktop, mobile, or tablet).